Putting the Tobacco Industry Words to Work Webinar

Legacy & the Center for Tobacco Control Research and Education

invite you to participate in a webinar

Thursday, December 10, 2009
3:00 - 4:30 pm (Eastern Time)

Have you ever wanted to be a fly on the wall in a meeting of tobacco industry advertising executives? Or wondered how you could use their powerful words to give teens and adults reasons why not to smoke? Well now here is your chance.

The purpose of the webinar is to provide a basic overview of the tobacco industry documents, how to access them, and how to incorporate the documents into your work. Our speakers will provide examples of ways in which they have used the documents for research and advocacy purposes to promote tobacco-free communities.

Featured speakers:
Kim Klausner, Industry Documents Digital Libraries Manager, UCSF Library
Dr. Elisa Tong, Assistant Professor, University of California, Davis
Linda Early Brown, Project Director, Communities of Color Network

The webinar is FREE. Please tell colleagues who may be interested in participating.

Please register by sending your complete contact information to Kristen Tertzakian at Legacy at ktertzakian@legacyforhealth.org or 202-454-5930 by December 1st.

Upon registration, you will receive callinformation and other materials.

More Videos Available for Viewing; New Documents Also Added

Over 175 videos, most from the British American Tobacco Company, were uploaded to the UCSF Tobacco Industry Videos Collection on the Internet Archive. A complete list can be found here. Many of them are interviews with smokers in Britain about smoking and stress and for a cross-cultural study of whether reading styles affect visual scanning behavior.

130 new documents were added to LTDL today. You can search for these documents by entering "ddu:20091105" without the quotation marks in the query box.

New Documents and Videos Added

New documents were added to the Legacy Tobacco Documents Library today!

Included in this batch are:

• 553 BAT videos - These videos come from the Guildford depository and include TV news reports from UK, Australia, Hong Kong and New Zealand, focus groups and personal interviews with smokers, internal presentations about new product development, as well as visual scanning behavior project tapes and films about BAT operations and philanthropic projects in Brazil, Panama, Kenya, Malaysia and Sri-Lanka. We have started to upload these videos for immediate viewing but if you find one that you want to see, please contact us and we can upload it for you.



• 74,327 color advertisements from the Philip Morris advertising archive. These ads were previously displayed as black and white documents.



• 2,967 Philip Morris documents previously stored on microfilm.



• 1,638 documents from the Stakeholder Analysis special collection - these documents were acquired from the Tobacco Documents Online (TDO) Research Collection. The Research Collections are smaller collections of industry documents that were gathered by individuals and/or organizations during the course of specific research or litigation.

New Research using the Tobacco Documents

New papers and articles have been added to the Tobacco Documents Bibliography for the month of September. Read up on "Wartime tobacco promotion in the US military," "Smoking uptake and prevalence in Ghana," and the "Relationship between tobacco advertising and promotion and adolescent smoking behavior" among other topics.

New Research Collections Added

103,412 documents were added to the Legacy Tobacco Documents Library today!

Included in this batch are:

Research Collections:

• Mayo Clinic - 59,204


• Tobacco Industry Monitoring Project – 5,247


• American Health Foundation – 8,680


• Filter Ventilation & Design - 668


• FTC Joe Camel Complaint - 519


• State and Local Strategies – 1,611


• Marketing to Women – 3,017


• Marketing to Youth – 5,289


• Tobacco Products Liability Project – 17,613

Phillip Morris documents previously stored on microfilm - 1,564

The Research Collections were assembled by investigators studying one aspect of tobacco industry practices and were originally posted on tobaccodocuments.org.

15 New/Revised Papers Added to the Bibliography

Read up! New research into advertising, cigarette design, marketing to young adults and more. 15 new or newly revised papers were added to the the Tobacco Documents Bibliography. Access this comprehensive guide on the UCSF Tobacco Control Archives site or through RefWorks/Refshare on our shared folder.

New Research Collections and New Docs Added

63,905 documents have been added to the Legacy Tobacco Documents Library today!

Included in this large batch are:

• 1257 US Smokeless Tobacco documents - 51 of the USSTC documents come from the 2007 USSTC Wisconsin class action settlement case: FEUERABEND, v. UST, INC., et al., 02-CV-7124 (Wisconsin). This case was a retailing and price fixing class action suit.



• 9,051 exhibit documents in DATTA from the Department of Justice special collection - these documents were acquired from the Tobacco Documents Online (TDO) DATTA collection.



• 486 Philip Morris documents previously stored on microfilm



• 3870 Pollay Advertising Collection documents



• 425 American Tobacco documents from the Bliley special collection - these documents were acquired from the Tobacco Documents Online (TDO) Bliley Collection.

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LTDL has a new collection of documents available to explore - the Research Collections. These are smaller collections of industry documents that were gathered by individuals and/or organizations during the course of specific research or litigation.

We have acquired the following individual research collections from Tobacco Documents Online (TDO) and will be adding more collections in the near future:

• Ness Motley Collection - 36,108 documents
• Product Design - 9,550 documents
• Potential Reduced Exposure Products (PREPs) - 909 documents
• Industry-Provided Depositions - 2,249 documents

Please access http://legacy.library.ucsf.edu/about/about_research_collections.jsp for more information on these new collections.