News and Announcements

Thursday, May 16, 2013

45,000+ New Documents, Datasets and Databases

Over 45,000 new documents have been posted to the Legacy Tobacco Documents Library today:

97 new Philip Morris videos uploaded and available for viewing on Internet Archive

3,683 new Philip Morris documents

3,432 new American Tobacco documents

37,791 new RJR documents

16 new sites captured for the California Tobacco Control collection

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Included in the new Philip Morris documents are 23 database and electronic file resources from Philip Morris that may be of particular interest to researchers:

22 large data files from an INBIFO hard-drive (includes MS Access 2.0 database files, raw data, and MS Excel spreadsheets) and 1 large SAS Dataset file. We have put the data into zip files and are serving them up for users through a downloadable link in the documents record.

Monday, May 6, 2013

Annual Tobacco Docs Workshop - Register Now!

Monday, April 29, 2013

8 New Publications from the Documents

The Tobacco Documents Bibliography has added 8 new papers/publications for March and April 2013! These additions include papers on the tobacco industry and the use of "light" cigarette descriptors, the impact of pack design, and the alliance between the tobacco and alcohol industries, to name a few.

Publication Highlight:

A Historical Review of R. J. Reynolds' Strategies for Marketing Tobacco to Hispanics in the United States by L. Iglesias-Rios and M. Parascandola
American Journal of Public Health 2013 Mar 14. doi:10.2105/AJPH.2013.301256

Hispanics are the fastest growing racial/ethnic group in the United States, and smoking is the leading preventable cause of morbidity and mortality among this population. The authors analyzed tobacco industry documents regarding R. J. Reynolds’ marketing strategies toward the Hispanic population using tobacco industry documents from the Legacy Tobacco Documents Library (http://legacy.library.ucsf.edu). Analysis revealed that by 1980 the company had developed a sophisticated surveillance system to track the market behavior of Hispanic smokers and understand their psychographics, cultural values, and attitudes. This information was translated into targeted marketing campaigns for the Winston and Camel brands.

A few key documents from LTDL:

"Spanish-speaking consumers [are] extremely loyal to brands advertised to them but to win them takes more than simple translations of product labels from English to Spanish. It requires regular advertising in order to build up confidence in the product but once that confidence is gained, they can be expected to be loyal forever." 1969.

[Letter to Ricardo Gomez, Area Marketing Manager, RJR] "We would like to take this opportunity to congratulate you on being elected to the 1991 Board of Trustees of the Mexican and American Foundation...We are extremely proud to have you as a Board Member of the Foundation and would like to once again, compliment you and RJ Reynolds Tobacco for your support. You are a great asset to RJ Reynolds and to the community." 1991.

"the newly arrived are less competent in the English language, less knowledgeable about American brands, and less sophisticated in their reactions to advertising on behalf of those brands." 1991.

Thursday, April 25, 2013

New RJR Documents

The following were added to the Legacy Tobacco Documents Library today:

RJ Reynolds: 9,951 new documents

In addition, a new collection was added to our partner industry archive, the Drug Industry Documents Archive (DIDA):

Factor VIII or IX Concentrate Blood Products – 58 documents dealing with the marketing and distribution of contaminated AHF (anti-hemophiliac factor) blood products.

See our DIDA Blog for more information with links to documents

Thursday, April 4, 2013

New and Updated Documents Posted Today

The Legacy Tobacco Documents Library has added the following:

RJ Reynolds:
589 new documents

Philip Morris:
1289 new documents

In addition, this month we have modified/updated millions of MSA company documents. Updates and additions are done on a regular basis to continually reconcile LTDL's records with the monthly index changes taking place on the tobacco company document websites. We go to great lengths to always enhance, never subtract from, the document record.

Wednesday, March 27, 2013

Free Webinar Featuring Legacy's Cheryl Healton

“The Good Fight: Legacy’s Impact on Tobacco,” on April 2, 2013 at 2pm Eastern Time (90 minutes).

Register now! Visit the SCLC website for registration instructions -http://smokingcessationleadership.ucsf.edu/Webinars.htm