University of California, San Francisco.
Legacy Tobacco Documents Library.

Tuesday, January 27, 2015

New documents posted to LTDL and DIDA

5190 new documents were added to the Legacy Tobacco  Documents Library:

In addition we have added a new collection and documents to the Drug Industry Documents Archive:
The Celexa and Lexapro Marketing and Sales Litigation collection contains 115 documents from a class action lawsuit alleging that Forest Pharmaceuticals misled consumers and the medical community about Celexa’s and Lexapro’s efficacy in treating pediatric depression.

*Please note the links now go to the new Industry Documents Digital Library site containing both LTDL and DIDA.

Tuesday, January 13, 2015

More previously confidential Philip Morris documents released

A total of 20,194 new documents were added to the Legacy Tobacco Documents Library!

This includes:

In addition, we have enhanced the indexing for over 3000 Philip Morris, RJ Reynolds, American Tobacco and Brown & Williamson documents, adding values to the 'Persons Mentioned', 'Organizations Mentioned' and tobacco 'Brand' fields.

Monday, January 5, 2015

Research into Tobacco Industry Use of Flavors in Little Cigars and Cigarillos

Eight (8) new papers and reports using tobacco industry documents have been added to the Tobacco Documents Bibliography.  Publications include discussion of Transnational Tobacco Companies and plain packaging; tobacco research and West German medicine in the 20th C.; and cigarette addiction among low-income Americans.

Bibliography Highlight:

Kostygina G, Glantz SA, Ling PM. Tobacco industry use of flavours to recruit new users of little cigars and cigarillos. Tobacco Control 2014 October 29.

The authors analysed previously secret tobacco industry documents on the development and marketing of flavored 'non-cigarette combustible products' to determine not only the purpose of flavored additives in little cigars and cigarillos (LCCs), but also what role flavors played in product use.  While flavored cigarettes were prohibited in the US in 2009, flavored little cigars and cigarillos remain on the market. The authors describe evolving strategies used by tobacco companies to encourage flavored LCCs and industry research on consumer perceptions of flavored LCC products.

 A few key documents from LTDL:

"Consolidated Cigar has introduced two new cigars aimed directly at youth. Elite Cigars 'for today's young, contemporary smokers' and Tipalets, a burgundy flavored 'new thing in smoking.'… Both Consolidated and Bayuk Cigars are complementing their youth-oriented campaigns with record albums and other premium offers." (RJR, 1969)

"Although it is felt that current female cigarette smokers may represent a potential for new product development, the recent quitters may be even better prospects and should be included…We feel the attitudes of women toward cigar smoking, not simply as possible consumers of little cigars, but, as strong influences upon male smoking of all types of cigars is important. Inclusion of cigarette quitters is also important because, to some extent the current trend away from cigarette smoking represents a potentially profitable void which, properly positioned, little cigars can fill very well." (Lorillard, 1970)

In 1972, RJR's marketing research found that describing menthol Winchester Little Cigars as having a ‘frosty-new taste’ would intrigue younger respondents... RJR expected Winchester to appeal to young smokers, women, those accustomed to cigarette brands with a stronger tobacco taste and menthol cigarette smokers. (RJR, 1972)

Qualitative interviews with cigarette and LCC users for Lorillard - report showed that flavored LCCs were popular among younger women and those trying to quit cigarettes, and that LCC users inhaled cigar smoke  (Lorillard, 2000)

Friday, December 5, 2014

Over 47,000 New Documents Added

47,823 new Philip Morris documents were added to LTDL this week.  A majority of these were previously "confidential" on our site but were recently de-designated by the company and made publicly available. 

Also, just a friendly reminder to try out the new beta site at: 
We are constantly incorporating not only fixes and new features but your feedback as well so please let us know what you like and dislike about the site.  And if you haven't taken the survey yet, please do so (link is at the top of the page on the beta site).

Friday, November 7, 2014

New LTDL Site Now in Beta Release

For the past year we have been developing a new LTDL with expanded functionality and an updated look.  This new LTDL is now accessible alongside a new Drug Industry Documents Archive (DIDA) and both are found within the Industry Documents Digital Library portal.  This means all industry archives can now be searched individually or together under one umbrella.

There are two ways to access LTDL beta  -

2)  From the current LTDL site, there is a link to beta in the top banner as well as a pop up invitation.

To get a head start on navigating the new site, you might want to watch the tutorials, also accessible from the Tutorial Videos link at the bottom of each page. 
While we are in beta, we hope as many users as possible will try out the new site, play around with the search functionality and new features, and provide feedback through the survey link located at the top of every page.  We need to know what you like and dislike about the new site in order to make it even better.

As we roll out new features, such as logins for personal accounts, we will announce them here so watch this space and stay tuned!

7000+ New Tobacco Documents Added

7,180 new tobacco documents were added to the Legacy Tobacco Documents Library.  The breakdown is as follows:

Wednesday, November 5, 2014

Margaret Thatcher as Tobacco Industry Consultant

Seven (7) new papers and reports using tobacco industry documents have been added to the Tobacco Documents Bibliography.  Publications include a case study of the DSM's tobacco use disorder,  community norms surrounding tobacco sales, and an analysis of the retail impact of raising the tobacco sales age to 21. 

Bibliography Highlight:

Petticrew M, Krishnaratne S. The Fag Lady, revisited: Margaret Thatcher's efforts on behalf of the tobacco industry. Public Health 2014(0).

The authors investigate former British Prime Minister Margaret Thatcher's roll as consultant for the tobacco industry following her resignation from office. The documents in the Legacy Tobacco Documents Library offer the opportunity to not only explore her work for Philip Morris on issues including advertising bans, lowering of tobacco tariffs in EEC countries, reducing tobacco taxes, and anti-tobacco programs, but to more broadly assess how the industry seeks to influence and use elected and former public officials. Studies have shown the tobacco industry places great value on former senior politicians, specifically their 'insider knowledge' which can be employed to gain access to and influence other policymakers on industry's behalf.

 A few key documents from LTDL:

"When she was in power of the UK, she became somewhat more reasonable in the latter part of her term towards excise
taxes on cigarettes. Excise tax in Australia has been a big problem for us, especially states license fees. There may be a change in the federal government there in the next twelve months, and it would be helpful if she thought she could influence a new Liberal (means conservative) government to exercise restraint on excise taxes given her experience in the UK." (PM, 1992)
"The most detailed advice on how to use Mrs. Thatcher was in relation to Czechoslovakia, to help persuade Czech ministers against selling off Tabak S.A., the state-run tobacco monopoly...This being our number 1 priority, we feel that Mrs. Thatcher could be of help in talking mainly to Mr. Klaus, the present Minister of Finance, and to other politicians in Czechoslovakia, to assure that Tabak S.A. not be broken up and sold off by individual factory, as has been suggested by some of our competitors." (PM 1991)

Mrs. Thatcher's travel and report for Philip Morris
on China in 1992 (PM 1992)

"Philip Morris is pleased to pledge an annual contribution of $250,000 to the Margaret Thatcher Foundation for a three-year period...The specific projects to be funded in whole or in part by our contribution will be the subject of discussion between Philip Morris and officers of the Foundation, and application of our contribution to any specific project will require prior approval by Philip Morris."  (PM 1992)