"Smoke this Book"

Paul Collins wrote a fascinating essay for the December 2nd issue of the New York Times Sunday Book Review which explores the 1970's practice of binding advertisements directly into the center of paperback books.

According to the author, "The bulk of paperback advertising came from tobacco companies, which were looking for new places to push their products after a federal ban on cigarette advertising on television and radio passed in 1969."

Collins used LTDL to follow the paper trail of who was behind this practice, how much money was involved in this type of marketing, and who reaped the benefits.

Read the full New York Times essay.

For further information and a timeline of the original marketing studies, print run orders, and customer complaints (with links to LTDL documents), access Paul Collins' blog, Weekend Stubble