Tobacco Advertising Exhibit at UCSF

The University of California, San Francisco’s Library and Center for Tobacco Control Research and Education are hosting “Not a Cough in a Carload: Images from the Tobacco Industry’s Campaign to Hide the Hazards of Smoking.” This exhibit of historic cigarette advertising and promotional items was curated by Laurie Jackler and Robert Jackler and Robert Proctor, two Stanford University experts on the tobacco industry’s marketing of their disease-causing products.

The exhibit shows --principally through advertising images-- how, between the late 1920s and the early 1950s, tobacco companies used deceptive and often patently false claims in an effort to reassure the public of the safety of their products. Images of physicians were frequently used to sell cigarettes: Doctors were depicted as satisfied and enthusiastic partakers of the smoking habit. Images of medical men (and a few token women) appeared under soothing reassurances of the safety of smoking. Liberal use was also made of pseudo-scientific medical reports and surveys.

The exhibit will run through February 29 at the UCSF Library, 530 Parnassus Avenue, Fifth Floor, San Francisco. The Library is open M-Th 7:45 AM – Midnight; Fri 7:45 AM - 8:00 PM; Sat 10:00 AM - 8:00 PM; and Sun 10:00 AM - Midnight

An online version of the exhibit can be seen at http://tobacco.stanford.edu

Documents Added, New Features and Fixes

An updated version of LTDL was released today containing new documents as well as some new features and fixes.

Additions to the UCSF Tobacco Industry Videos Collection at Internet Archive:
Twenty seven (27) tapes from the Roswell Park Cancer Institute collection, which contains videos from the Tobacco Institute and Council for Tobacco Research, have been uploaded to the UCSF Tobacco Industry Videos collection on Internet Archive (IA). These are available for immediate viewing or downloading. To find these available videos, search LTDL for records that have “RPCI” in the “special collection” field and “IA” in the “access” field (Example - speccoll:rpci access:IA)

The UCSF Tobacco Industry Videos collection now contains more than 500 items. If you have questions or need additional information please contact Polina Ilieva, Project Archivist at (415) 476-1024 or by e-mail - polina.ilieva(at)library.ucsf.edu


Document Additions to LTDL:
-219,906 new Philip Morris documents have been added to LTDL. The vast majority of these are from Barbara Schwab, et al. v. Philip Morris USA Inc., et al.

-2164 RJ Reynolds documents have also been added.


New Popular Documents section: California's Tobacco Propositions
The UCSF Library's Tobacco Control Archives previously contained a selected documents collection known as the "California Documents from the State of Minnesota Depository." This special collection has been has been modified and moved to the Popular Documents section of the Legacy Tobacco Documents Library.

A companion to "Tobacco War: Inside the California Battles" by Stan Glantz and Edith Balbach, this research collection provides insight into industry plans to fight local smoking initiatives, weaken enforcement of and support for California's 1995 smoke-free workplace legislation, and undermine California's tobacco control program.

Dates are more "readable" in document records:
While the date fields in each document are still in the YYYMMDD format, we have added an additional format of "Month Day, Year" (for example, October 15, 2000) for each date field where there is a full date available. We hope this will help users scan the results when looking for documents with specific dates.

Users are now able to exclude "file folders" from a search:
This exclusion is done by default in the Basic and Advanced Search screens. In the Expert Search screen, users will now have a check box to "exclude folders". This exclusion only applies to documents that have "folder" or "tab" in the Document Type (dt:) field and are 1 page in length. If you want to include folders in your search, simply uncheck the box.

MSA Collection choice:
In the collections box on the search screens, users could previously choose "all", to search all collections, or "none" to clear the boxes for individual selection. Users now have the option to choose “MSA” in all three search screens. This will select just the seven Master Settlement collections (PM, RJR, Lorillard, B&W, AT, TI and CTR).

As always, we value your input on these new features and fixes! Please contact us with any feedback, problems, or praises.