The Tobacco Documents Bibliography has added 5 new papers/publications for September and October 2013! These additions include papers on cigarette brand loyalty in Australia, corporate social responsibility, and consumer response to plain tobacco packaging to name a few.
Bibliography Highlight:
Peeters S, Gilmore AB. Transnational Tobacco Company Interests in Smokeless Tobacco in Europe: Analysis of Internal Industry Documents and Contemporary Industry Materials. PLoS Med 2013 09/10;10(9):e1001506.
In light of lobbying by transnational tobacco companies to remove the European Union ban on the sale of snus (a smokeless tobacco product), Silvy Peeters and Anna Gilmore explore the motivation behind tobacco companies' interests in smokeless tobacco products in Europe.
A few key documents from LTDL:
"BAT's initial interest in diversifying into smokeless tobacco (SLT) in Western Europe arose from an awareness that health concerns about smoking would increase as would regulation, both threatening cigarette sales, and that SLT provided opportunities where smoking was prohibited."
(BAT, 1972)
Report regarding smokeless tobacco's ability to “provide a line of aggressive defense to the image and acceptability of tobacco and nicotine in general (and perhaps smoking indirectly)” (BAT, 1981)
"We have no wish to aid or hasten any decline in cigarette smoking. Deeper involvement in smokeless is strategically defensible. There are fewer people in sophisticated markets starting to smoke. There are increasing numbers of people giving up. There are increasing restrictions on smoking, particularly in public, whether by law or by society." (BAT, 1981).
An internal US Tobacco/BAT report on the UK test market for Skoal Bandits includes “working the Universities” and paying students to promote Skoal Bandits to peers. (BAT, 1985)
